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P&G Focuses on India

A key country in its search for one billion consumers.

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By: TOM BRANNA

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Procter & Gamble Chairman Bob MacDonald is aggressively seeking one billion more consumers to purchase P&G products. One area of focus is India. According to Seeking Alpha, while the Indian economy grew by 8.3% in 2010, the per capita spending on P&G products by the population of over 1.18 billion people was less than $1, still below the Asian average of $3 and well below U.S. at $96. While this offers plenty of scope for an increase given the low GDP per capita for India ...

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